Key elements of the brand guide's content: brand statement, logo branding, typography, color, photography, graphic language. When you add all of these elements, it becomes a brand identity and helps to be steady across media channels. Building a good image of your brand can help promote the brand to the right people. Overarching design components of the guide itself: brand guide are trying to use their style and colors to give the feeling of what you would get if you would buy the product. For example, Nike Football brand guide uses they font and colors. Stated requirements for use of branded materials: Nike Football brand guide says that swoosh logo should be placed on the right side and it can be too small. The sign off will appear on all executions to underline the football strategy for the year. It can be translated per country in order to give the message "Make the Difference" impact and clarity, underlining any initiative. The VISION statement or PHILOSOPHY statem